How It Started

Simona made a bold decision: she left her long-term job and started her own beauty business completely from scratch. She reached out to me right at the beginning, before the salon even existed and asked if I could help her build it all.

The Project

Together we started with the name. Then came the logo, the full brand identity, website, print banners, gift vouchers, business cards and even vector designs applied directly onto her salon equipment.

Her target clients are women 40+ who take care of themselves, invest in quality procedures and trust premium cosmetic brands. The visual identity needed to reflect exactly that – refined, elegant and trustworthy. No flashy colours, no trends that fade. Just timeless, sophisticated design that speaks directly to a woman who knows what she wants.

I got to witness the entire journey, from an empty space being built out, all the way to the official grand opening. Seeing a brand come to life in a real physical space, on the walls, on the machines, on every little detail – that’s what makes this work so exciting.

Deliverables

Brand name creation · Logo design · Full brand identity · Website design · Print banners · Gift vouchers · Business cards · Vector designs for salon equipment

„Andrea, thank you for cooperation and amazing web. I cannot forget about the beautiful logo you created. I cannot imagine any other person who would create a web for me.“ – Simona S.